Content Marketing Hack: Should you reuse old content?
- Design Salt Creative
- May 1, 2023
- 3 min read
It's no secret that Instagram is one of the leading social media platforms in the world. Millions of users post content daily, and the competition for attention is fierce.
In this crowded space, it can be hard to create fresh content that stands out. But the question is: should you reuse old content?
Content reuse is the process of taking existing content and reusing it in a new way. This can be as simple as repurposing an old blog post or an existing video.
The Benefits of Reusing Old Content
1. Saves Time and Money
Reusing old content helps you save time and money by not having to create new content from scratch every time you want to publish something (which would cost more). It allows you to leverage your existing content for multiple platforms, such as social media and email marketing campaigns. In addition to saving time and money, this can help you build a cohesive content strategy that aligns with the goals of your business.
2. Ensures Quality Content
By re-using old content, you can ensure that your new content is of consistent quality. This makes it easier for readers to understand what they're reading and how the information applies to them. It also helps maintain brand identity by keeping the voice of your company consistent across all of its communication channels.
It's important to note that re-using old content does not mean simply copying and pasting from one piece into another; rather than just cutting and pasting, take some time to revise each piece so that it reads as though it were written specifically for this new context (or even better yet: write an entirely new article or create a new post!).
Re-using content can be a great way to reach new audiences, as well as remind your existing followers of your past posts. You can give your past content a second (or third) chance at success, and it's an easy way to fill up your feed with valuable content. Plus, if you have an archive of older posts, you can easily draw from them to create content for current trends.
3. Improves Retention and Engagement
It's a well-known fact that the average person consumes more than 3,000 ads per day, but only remembers 10% of what they see or hear. This means that if you want your message to stick in their minds, it needs to be repeated over time--and one way of doing this is by recycling existing material into new formats and channels.
Re-used material can also help you reach a wider audience: by using existing assets such as blog posts or videos on social media platforms like Facebook, Tiktok, and Instagram (or even Twitter), you can boost engagement with people who may never have seen them before.
The Downsides
There are some potential downsides to re-using content, however. There's a danger that reposting content may lead to redundancy and a lack of fresh perspectives or insights. Therefore it is important to plan it strategically and do it with caution.
It's also important to note that re-using content can come across as unoriginal, and detrimental to your personal brand. Another is that it may not be applicable or useful in the present context or for a specific audience.
Overall, re-using content can be a great way to fill up your feed with quality content and reach new audiences. However, it's important to consider the potential downsides before you get started.
How to Get Started
Now that you know the benefits of content reuse, its downsides, and have an idea of how to implement it, it's time to get started. The first step is to create a content library that can be used across all of your marketing channels.
This will allow you to save time by using existing assets rather than creating new ones every time you need them. It also ensures consistency across all channels so your audience doesn't feel like they're getting different messages depending on where they interact with your brand.
Once you've built up this library, start looking for ways to repurpose existing pieces of content into something new by adding fresh information or changing the format slightly (for example: turning an article into a video). You might even consider hiring someone else who has expertise in content creation or video production if this sounds too daunting for now!
Reusing old content can be a useful content marketing hack when done strategically. Ensure that the material remains relevant, updated, and engaging to your audience. By striking the right balance, you can save time and resources while maintaining a consistent brand identity and expanding your reach.
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